Background and Aim: Adolescence marks a crucial phase in personal development, representing a transformative period physically, physiologically, and psychologically. During these ages, the rapid and extensive changes that occur make it a sensitive and critical time for the emergence and growth of BODY IMAGE concerns. Considering the increasing influence of social media in the daily lives of today's adolescents and its key role in shaping perceptions and behaviors, this research examined the status of BODY IMAGE concerns among female students and analyzed the relationship between these concerns and the type, motivation, and intensity of their social media use. Data and Method: This study employed a quantitative, survey-based approach. A sample of 321 female students was selected using Cochran's formula and a random sampling method. Data were collected using the BODY Self-IMAGE Questionnaire – Short Form (BSIQ-SF) and a researcher-made social media questionnaire. The reliability of these instruments was assessed using Cronbach's alpha and Composite Reliability (CR), while validity was determined through Average Variance Extracted (AVE) and diagnostic validity. Data analysis was conducted at both descriptive and inferential levels using the Partial Least Squares (PLS) method. Findings: The descriptive findings revealed that students expressed some concerns about their BODY IMAGE. More specifically, BODY IMAGE concerns among female students ranged from moderate to high. The results showed a significant relationship between the type, motivation, and intensity of social media use and BODY IMAGE, collectively predicting 21% of the variance in the dependent variable. Conclusion: Based on the findings, educational institutions and policymakers should prioritize promoting media literacy and critical thinking skills. Furthermore, organizing training courses for students on the conscious and informed use of social media is essential. Key Message: Recognizing the complexity of the relationship between social media and BODY IMAGE concerns, this research demonstrates that merely the type of media or duration of use is not a complete explanation. Instead, to deeply understand this connection, it's crucial to examine more nuanced aspects of social media use, such as its type, motivation, and intensity.